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Store Brands Increasing Popularity Among Shoppers

Cost-conscious consumers are buying more store brands at the supermarket, raising pressure on big food companies that are dealing with their own rising costs.

Store brands have gained sales by offering bigger discounts than name brands, according to executives and industry analysts, and by more quickly restocking shelves after struggling to keep up with demand during the pandemic. Store brands typically cost less because the retailers and manufacturers don’t have added marketing costs, or name brands’ breadth of sizes and flavors.

The price gap between store brands and national brands has recently widened with private-label products being 30% cheaper on average.

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