In the month of November alone, store brand sales improved by 12.4% compared to the same period in 2021, while national brands were up 7.4%. So far this year, store brand dollar share is at 18.5%, and unit share is 20.1%. Based on the data, PLMA is projecting full year 2022 sales of store brands to reach $221 billion, which would be a $21 billion increase over 2021 and a new annual record.
For the full PLMA article, please click here.